“Mexico is an important market for ESA members due to the enormous popularity of entertainment software,” said Ric Hirsch, senior vice president for Intellectual Property Enforcement at the ESA, the trade association representing U.S. computer and video game publishers. “Unfortunately, Mexico also has an alarmingly high rate of game software piracy that by our estimates reaches 88%. We are very grateful for the efforts of PGR, its Specialized Unit on Investigation of Crimes Committed against Industrial Property and Copyrights (UEIDDAPI), the prosecutors that were assigned to this case, and AFI in attacking the sources of pirate video games circulating in Mexico City markets, as such enforcement actions are the best way to reduce high levels of game piracy.”
The Tepito market is one of the most popular shopping areas in Mexico City and is a local center of black market activity, including the manufacture and sale of pirated computer and video games. ESA and its local counsel have been investigating pirate game traffickers in Tepito for several months. The raids and seizures highlight the ready availability of pirated entertainment software product, making it extremely difficult for legitimate game retailers to earn a profit.