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PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!
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Gearbox Under Siege After Signing In-Game Ads Deal
by Rainier on March 28, 2008 @ 3:42 p.m. PDT
Earlier this week Gearbox announced that it had signed an in-game advertisement agreement with Double Fusion, which made the community quite uneasy. To calm down the fans Gearbox President Randy Pitchford has written a blog to explain their reasoning and point out that so far no specific deals have been made, but that in-game ads done right only adds to the authenticity, increases awareness for the game, can lead to a bigger budget which results in a a better game.
Earlier this week Gearbox announced that it had signed an in-game advertisement agreement with Double Fusion, which made the community quite uneasy. To calm down the fans Gearbox President Randy Pitchford has written a blog to explain their reasoning and point out that so far no specific deals have been made, but that in-game ads done right only adds to the authenticity, increases awareness for the game, can lead to a bigger budget which results in a a better game.
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