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NCsoft Rolls Out New Microtransaction System for MMOs

by Rainier on April 16, 2008 @ 9:13 a.m. PDT

NCsoft unveiled the details of a new micro-transaction system called NCcoin that will allow customers to use real-world money to purchase in-game items and upgrades.

NCcoin, debuting in the action-packed game Exteel™, was designed so that each dollar spent (US$1) equates to 100 NCcoin, which can be used to acquire in-game items and for upgrade purchases. NCcoin is part of NCsoft’s continuing efforts to offer a variety of business models while giving customers easier access to NCsoft games.

“NCsoft’s goal is to bring more and more people into the online gaming market, and part of achieving that goal is to continue to diversify how customers can pay and play,” said Chris Chung, NCsoft North America’s president. “This system will offer our customers much greater flexibility and convenience in paying for content. Micro-transactions are a growing part of the online gaming industry and NCcoin will allow us to support micro-transaction based games efficiently, allowing developers and players to quickly enjoy the benefits of those systems. We will soon be rolling out more contents that leverage the flexibility of NCcoin.”

In addition to Exteel, NCcoin is expected to be incorporated globally into many of NCsoft’s existing and upcoming games.

NCcoin is currently available in 100, 500, 1000 and 2000 denominations for $1, $5, $10 and $20 amounts, respectively.

 

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