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European Xbox 360 Sales Doubled After Price Cut

by Rainier on April 17, 2008 @ 2:42 a.m. PDT

Microsoft announced that European sales have more than doubled in the wake of its March 14 retail price adjustment to an entry-level estimated retail price of £159.99.

“Xbox 360 is truly the next-generation console of choice among consumers, and today’s numbers are proof that we are delivering on our commitment to achieve critical mass in Europe,” said Chris Lewis, Vice President, Microsoft Interactive Entertainment Business Europe. “The highly competitive ERP, coupled with entertainment content that’s appealing to everyone in the home, makes Xbox 360 the ultimate high-definition entertainment choice, and it’s clear that we’re already seeing this resonate with consumers.”

Xbox 360 is the number one next-gen console in EMEA, owning 42% of the market in terms of life-to-date revenue. Xbox 360 continues to enjoy the highest software attach rate of any game console in Europe with more than 7.0 games sold per console (PS3: 3.8; Wii 3.5) after 27 months on the market.

On Friday, 14th March, Microsoft lowered the ERP for its Xbox 360 family of consoles in Europe. Now with an entry-level ERP of £159.99, Xbox 360 is a video game and entertainment system that is appealing to an even broader audience. Upcoming releases of blockbuster games such as “Grand Theft Auto IV,” “Rock Band,” “Lego Indiana Jones” and “Ninja Gaiden 2,” will continue this momentum and give consumers even more reasons to buy Xbox 360.

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