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Penny Arcade & Hothead Games Launch Greenhouse Digital Distribition Network

by Rainier on April 2, 2008 @ 10:18 a.m. PDT

Hothead Games and Penny Arcade have teamed up to launch a new distribution platform dedicated to supporting independent game development worldwide, offering gamers an alternative to traditional boxed games that otherwise may be overlooked in a crowded retail marketplace.

Built to supplement other online game delivery platforms, Greenhouse provides a content delivery method focused on independent developers, helping indie games and gamers come together.

"There are so many great games out there that you don't hear about," explained Robert Khoo of Penny Arcade. "They're too niche or too risky in terms of game play for the top publishers to be comfortable with distributing. We want the Greenhouse to be an alternative for these developers."

As of today, Greenhouse Interactive offices in Vancouver are open, with the Greenhouse beta available. Greenhouse's first game launch will be Penny Arcade Adventures: On the Rain-Slick Precipice of Darkness, Episode One - another shared project of the two companies. "Digital distribution opens so many doors for independent game development, arguably just like the VCR and DVD players did for indie films," said Vlad Ceraldi of Hothead Games. "We believe in the Greenhouse as an opportunity to support other indie developers and complement the platforms and services currently out there, ensuring that the environment for such development firmly takes root and continues to grow."

Developers interested in Greenhouse Interactive opportunities can contact Greenhouse Business Development Manager Gregan Dunn (gdunn [at] for more information.

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