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Bethesda Opens Up Shop in Japan

by Rainier on April 28, 2008 @ 9:18 a.m. PDT

Bethesda parent company ZeniMax Media Inc. announced it has begun direct publishing operations in Asia through its Tokyo-based subsidiary, through which it will publish titles under the Bethesda brand, starting with Star Trek: Conquest, Star Trek: Legacy, and Fallout 3, as well as 3rd party games, including Bully (PS2), Bully SE (X360), and MLB 2K8.

Bethesda Softworks has a successful history as a developer and publisher of award-winning titles, most recently with The Elder Scrolls IV: Oblivion, which won critical acclaim and countless Game of the Year awards. While continuing to work with strategic Asian distribution partners, ZeniMax Asia plans to deliver a range of compelling titles in the coming years, including the highly anticipated FalloutĀ® 3.

“Establishing operations in Asia is very important to us as we continue to expand our presence in markets outside of North America,” said Robert Altman, CEO of ZeniMax Media Inc. “In addition to ZeniMax Europe Ltd., our direct relationships throughout Asia allow us to bring exciting titles like FalloutĀ® 3 to gamers across the globe.”

The Asian operations of the Company will be headed by Tetsu Takahashi, General Manager, ZeniMax Asia KK. “We are happy to be part of the ZeniMax family,” said Tetsu. “Extending their direct reach throughout Asia is an exciting, new phase in the Company’s expansion and we look forward to building upon their excellent reputation.”

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