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Westin Hotels Installing Special Wii's in its Fitness Centers

by Rainier on May 1, 2008 @ 2:55 p.m. PDT

Nintendo and Westin Hotels signed a partnership that will allow guests to experience the Wii with a specially designed version of the console, pre-loaded with Wii Sports and several other titles, ideally suited for use in the WestinWORKOUT fitness centers.

Westin Hotels is the first hotel company to partner with Nintendo for its Wii console and will feature this specially designed console as part of the brand’s WestinWORKOUT program at 10 hotels across the United States. The special game console is pre-loaded with many popular games, including the groundbreaking Wii Sports game, and today debuts at WestinWORKOUT fitness centers at The Westin Times Square in New York City and The Westin Bellevue in Washington state.

Using the innovative motion-sensitive Wii Remote controller, WestinWORKOUT users can get both body and brain moving with a variety of interactive games, including Wii Sports (featuring tennis, golf, baseball, bowling and boxing activities), Big Brain Academy: Wii Degree and Wii Play and others, all played with natural, intuitive movements of the Wii Remote. The special Wii system will be updated automatically with hot new Wii games as they become available and includes features to simplify system management for the hotel property. A simple new game menu makes it easy to jump in and play without inserting game discs, and each property can manage what games are offered and how game data is stored.

“We jumped at the chance to be the first hotel to partner with Nintendo and add interactive entertainment to our successful WestinWORKOUT program,” said Sue Brush, Senior Vice President, Westin Hotels & Resorts. “We think our guests will be eager to make Wii a part of their workouts during their stay with us.”

With this partnership, Westin will be among the first hotel brands in the United States to receive delivery of Wii Fit, the highly anticipated interactive fitness game, set to release during the week of May 19 in North America. Using another Nintendo innovation, the Wii Balance Board accessory, hotel guests will be able to participate in a dynamic mix of more than 40 yoga, aerobics, strength training and balance activities.

“Delivering an active entertainment experience is what Wii is all about,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Games like Wii Sports and the upcoming Wii Fit are ideal for business travelers and families who want to stay energized while on the road.”

Eight additional Westin properties will join the program in May: The Westin Hilton Head; The Westin Crown Center, Kansas City; The Westin Harbor Castle, Toronto; The Westin Diplomat, Hollywood; The Westin St. Francis, San Francisco; The Westin St. Louis; The Westin Galleria, Houston; and The Westin Savannah Harbor. Westin plans to roll out additional Wii systems following guest feedback from the initial hotel pilot.

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