Caffeinated Games is founded by the former Lead Tools Engineer of Zipper Interactive (SOCOM fame) Greg Chudecke who prior to Zipper worked on Backyard Skateboarding (Atari) and Lord of the Rings: The Fellowship of the Ring (Black Label Games).
Caffeinated Games Social Network allows gamers to connect directly with the creators and create a community around the games. "When you read postmortems about failed indie game companies you often run across a common thread, either the publisher didn't understand the concept or didn't market the game. We at Caffeinated Games recognize publishers have to guess what games people will buy so it is often hard for them to sign off on new ideas. Also if your game doesn't fit into a specific genera they may have a hard time marketing the game. Our approach to overcome this is to make the games we want to play and then pitch those games directly to the gamers. Cut out the middle man if you will. The gamers after all are the ones who ultimately make your game a success."
Caffeinated Games will announce its first title next week.