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Microsoft Gets New VP of Global Marketing, Interactive Entertainment Business

by Rainier on June 24, 2008 @ 12:17 a.m. PDT

Microsoft announced that marketing veteran Michael Delman has been named corporate vice president of global marketing for the Interactive Entertainment Business (IEB) in the Entertainment and Devices Division at Microsoft.

Delman, who currently serves as the corporate vice president of the Global Marketing Communications Group at Microsoft, will be assuming his role with IEB starting in August.

Reporting to Don Mattrick, senior vice president of IEB, Delman will be responsible for the global marketing strategies for the Xbox and Games for Windows businesses. He will drive initiatives to market Microsoft Game Studios games, grow the Xbox and Games for Windows platforms and brands, lead global marketing for Xbox LIVE, and manage customer insights and relationships. Delman will partner with subsidiary organizations to develop world-class global marketing strategies, in addition to working with internal and external groups to advance strategic global brand partnerships.

"I couldn't imagine a more exciting time to be joining the IEB team -- we're on the cusp of revolutionizing the gaming industry, and changing how people interact with their television and connect with others," Delman said. "I look forward to applying my experience in global marketing to extend the reach of our products and propel the business into the next phase of growth."

In his two decades as a global marketer, Delman has worked across various business sectors and regions. Delman most recently managed worldwide advertising, relationship marketing and events for the majority of Microsoft's business groups, which included running Microsoft's $1 billion global agency relationships with McCann Worldgroup and Young & Rubicam Brands. Delman also served as director of marketing for Microsoft Europe, Middle East and Africa (EMEA), where he was responsible for pan-European distribution strategy, pricing, licensing, market research and public relations. Before his position in EMEA, Delman served as general manager of the MSN Internet access business, managing product support, network operations and all international markets. Before joining Microsoft, Delman was a vice president at Ogilvy & Mather in addition to managing the Toshiba computer and corporate image accounts at NW Ayer and the First Interstate Bank business.

"Michael's global experience and work in Europe is a strategic asset as the Interactive Entertainment Business gears up for the next wave of growth and audience expansion," Mattrick said. "We welcome him to the team and look forward to utilizing his expertise to take our brand to new heights."

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