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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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EA Reveals Online Initiatives And Dynamic DNA

by Rainier on July 15, 2008 @ 1:49 a.m. PDT

EA revealed NBA Live 09's Dynamic DNA, which emulates an NBA player in every sense of the word with daily online updates throughout the season via the NBA Live 365. EA Online gives gamers the ability to store profile such as likes, dislikes, friends and achievements across all games and platforms. New, more powerful, back-end tools will make micro-transactions a bigger part of the gaming experience, while Rupture will allow you to track and challenge friends across all games and gaming platforms.

NBA LIVE 09

NBA LIVE 09 has rewritten the rules and fundamentally shifted the way you look at sports simulation games. Dynamic DNA emulates - with absolute precision - an NBA player in every sense of the word. Dynamic DNA then comes to life with daily online updates throughout the season via the NBA LIVE 365 feature. NBA LIVE 09 is now constantly evolving and authentically reflects what you see on the court in your virtual experience. Just like the real NBA game, players get injured, great players go cold and no-names breakthrough. If you're a sports fan, this is a dream come true - NBA LIVE 09 is made fresh daily all season long. NBA LIVE 09 will ship on October 7, 2008 in North America with an MSRP of $59.99.

EA Online Initiatives

EA Online announced new features to make games easier to use and more fun to play, including a new identity system described in today's press conference as "nucleus." This identity system stores a gamer's profile such as likes, dislikes, friends and achievements. The system carries a gamer's identity everywhere they go -- across games and platforms - so that the reputation a gamer establishes in their console can follow them regardless of what platform they play on - anywhere or anytime.

In addition, EA Online has built powerful backend tools that will make micro-transactions a bigger part of the gaming experience. For example, in the Battlefield Heroes(TM) store, gamers will be able to get new items such as weapons, maps and fatigues. The identity system is built into the new The Sims 2 Store, and will also be available in titles like Spore and across titles from EA SPORTS.

Complementing the capabilities of the online identity system, EA also unveiled new details about its recent acquisition of Three SF and its service called Rupture(TM). With Rupture, gamers will be able to track and challenge friends across all games and gaming platforms. Built around an entirely open, game-agnostic API, Rupture allows any game developer or gamer with some scripting knowledge to extend Rupture to support new games, game events, or statistics. More information about this can be found at www.rupture.com/developers.

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