Aimed primarily at a casual and family gaming audience, the As Seen On TV range features games developed as direct spin offs from highly-rated, mainstream TV shows such as Golden Balls, The Magic Roundabout and Are You Smarter Than A 10 Year Old? With in-game presentation from the likes of Noel Edmonds and Jasper Carrot, As Seen On TV’s products are both familiar and instantly accessible for all levels of gamer.
Other key features of the range are bold new packaging, featuring As Seen On TV’s distinctive, retro television logo, and an impulse buy price point. Together with broad and far reaching trade marketing, and print and TV advertising plans, along with continued, regular TV scheduling of shows in the range, helps guarantee mass market appeal for As Seen On TV throughout the busy Christmas period and beyond.
The initial launch titles include Deal Or No Deal 2008, Golden Balls and Professor Heinz Wolff’s Gravity on both Wii and DS and Are You Smarter Than A 10 Year Old? on DS. All games in the As Seen On TV range have a SRP of £29.99 for Wii titles and £19.99 for DS titles.
“We are delighted to be launching the As Seen On TV range during the key Christmas retail period,” said Craig McNicol, Managing Director at Koch Media. “With its strong visual branding, competitive price point and superb line up of much-loved titles and TV personalities we expect this to be a massive hit with family audiences over the Christmas season.”
Debuting under Koch’s new “As Seen On TV” label, the games which include a brand new 3D sequel to the hugely popular 2007 release Deal Or No Deal, are set for a Q4 2008 launch on Wii and NDS.