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Foundation 9 Announces New Branding Strategy for Amaze Studios

by Rainier on July 21, 2008 @ 6:11 a.m. PDT

Foundation 9 Entertainment announced that it is clarifying the branding for its three Amaze Entertainment studios. The move comes as a result of the company's studio-focused strategy to foster individuality and studio autonomy within the company.

The Austin, TX studio is reinstating its original name, Fizz Factor, and the handheld studio in Kirkland, WA is also reinstating its original name, Griptonite Games. The console studio in Kirkland will be keeping the Amaze Entertainment name.

"Each of our studios has its own unique culture and specialties," said Steve Ettinger, Studio VP overseeing Fizz Factor, Griptonite, and Amaze Entertainment. "Internally we've used these names for a while, and we think now is a great time to bring these studio names to the larger world, to reduce confusion for our clients and consumers, and to really enable our team members to feel great ownership in their studio name and identity."

Griptonite Games is currently at work on 11 games for handheld platforms, including Age of Empires: Mythologies for Nintendo DS, published by THQ. Fizz Factor is currently at work on four unannounced projects and recently shipped The Incredible Hulk for DS, published by SEGA. Amaze Entertainment is currently at work on four unannounced projects for home consoles based on major film and comic book properties.

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