Each game level will introduce and unlock new content, challenges, custom character outfits and more on an ongoing basis. The global game will live on a dedicated website and the beta version of the game will be unveiled at Comic-Con International in San Diego on July 25.
“The launch of this multiplayer online game gives Avatar fans the opportunity to immerse themselves in the storylines during and beyond its tenure on-air,” said Jason Root, Senior Vice President of Nick.com. “This property has always had a deep online connection with its audience and the game offers a natural extension of the franchise to keep fans engaged with the property indefinitely.”
The global gaming event, which represents Nick.com’s first 3D multiplayer online role play game, will take place in 81 markets in ten languages, including: the United States; United Kingdom; Australia; New Zealand; India; Southeast Asia; Canada; Mexico; Argentina; Spain; Italy; France; Korea; Japan; Israel; Holland; Northern Belgium; Germany; Brazil; and Portugal. A total of 77 countries will launch the game on Sept. 15, with the remaining markets launching through the following months (non-domestic territories will vary).
Each 3D online arena within the game will host battles featuring up to four players at a time, but combat isn’t the only focus of the experience. Players will also be able to engage in role play, building their characters through training and arena duels. As players advance, they can upgrade their characters, unlock new bending moves, and acquire outfits and other exclusive equipment to make them the envy of others.
The animated series, Avatar: The Last Airbender, has inspired M. Night Shyamalan’s “The Last Airbender”, a live-action epic adventure from Paramount Pictures and Nickelodeon Movies which will debut in domestic theaters July 2010. Series’ creators Michael DiMartino and Bryan Konietzko will serve as executive producers on the film.
This fall, Nicktoons Network will serve as the on-air home for Avatar: The Last Airbender, and will feature a Sept. Avatar event and season three episodes of the series throughout Sept. and Oct. Additionally, Nicktoons will offer fans a chance to get in on the Avatar game, asking them to tune in on Fridays at 6:30 p.m. for episode-specific hints that will unlock exclusive content in Avatar: Legends of the Arena.
Available on DVD July 29, Avatar: The Last Airbender - Book 3: Fire – Volume 4 features the kid hero’s return to the Fire Nation to prepare for a final confrontation with Firelord Ozai. Fans will also have a chance to get their game on with Avatar The Last Airbender:Into the Inferno, a new action adventure video game from THQ, in stores this fall.
Launched in February 2005 on Nickelodeon in the US, the epic story of Avatar: The Last Airbender follows the journey of Aang (Zach Tyler Eisen), a 12-year-old boy torn between fulfilling his fate as the long-awaited Avatar and just wanting to be a regular kid. The Avatar season three finale, Sozin’s Comet, recently earned the series its highest ratings ever. The previous week’s season three new premiere episodes reached a total of 19 million total viewers (P2+).