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Nordic Games Publishing Launched

by Rainier on Aug. 22, 2008 @ 6:24 a.m. PDT

Swedish retail chain Game Outlet announced the launch of its video game publishing company. Nordic Games Publishing will soon be launching a range of premium licensed and new IP products across the PS2, Wii, NDS and PC formats, initially focusing on the budget and mid-priced titles, but plans to evolve as part of a longer term publishing strategy.

Nordic Games will soon be launching a range of premium licensed and new IP products across the PS2, Wii, NDS and PC formats. The new publisher will initially be focussing on the budget and mid-priced market, but the company has plans to evolve as part of a longer term publishing strategy.

Pelle Lundborg, Publishing Director, Nordic Games says, "This is an exciting time for the group, and with the huge expansion of the market we feel it is the right time to enter the publishing business."

Game Outlet Europe, known for its unique "Game Outlet Pallet" distribution business, has been successfully distributing video games for a number of years, with a yearly turnover in excess of �20million, and year on year growth, and makes the move into publishing with a wealth of consumer data, financial stability, and access to a solid distribution network.

Lundborg adds, "Our unique distribution method means that platforms like the Sony Playstation� 2, has at least another 3 years left in its lifecycle, and we are in a position to benefit from this".

Lundborg concludes, "Also, being Swedish, we have adopted the IKEA philosophy, which means every product we do will aim to give consumers great quality and value, at tremendous prices."

Nordic Games currently has five projects in development, across 11 SKUs, with further details to be announced shortly. The games will be distributed across Europe through a mixture of traditional retail, distributors and the "Game Outlet Pallet" network of over 2,000 retailers. US and Japanese publishing partners are invited to contact Nordic Games.

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