ProFX was chosen for its ability to quickly produce high-quality textures with extremely small file sizes (typically 500 to 2,000 times smaller than traditional textures) and will be used by The9 to help reduce the file size and download time for its upcoming proprietary massively multiplayer online game (MMOG) titles. To see ProFX in action, please visit Allegorithmic during Austin GDC 2008 at booth #227 in Exhibit Hall 1.

“In developing a successful title using the Free2Play model, there is a direct relationship between the size of the game client and the success of the game,” said Liu Kun, senior director from the R&D center at The9. “This means it is imperative that we offer players incredible graphics and an improved gaming experience overall with a minimum download time and storage footprint. ProFX helps us accomplish this goal quickly and efficiently.”

ProFX is the only middleware that allows game developers to professionally render high-quality procedural textures that are very small in size. With dramatically shorter download times and reduced online file storage, ProFX textures are ideal for use in MMOGs, virtual communities, casual and downloadable games.

“The new online gaming business models coming from Asia will redefine the way games are going to be played and monetized in the entire world,” said Dr. Sebastien Deguy, Allegorithmic’s president and founder. “I’m very pleased to see a highly successful company like The9 recognize the value of ProFX, and that they have chosen to utilize it for their upcoming MMOG title targeted towards the burgeoning Chinese market.”