The full-featured MMOG will be complete with character advancement, expansive social and community features, and will provide a child-safe alternative to other MMOGs on the market. As a player, you'll be able to customize your mini-figs and interact in the universe as any character you choose, providing unique opportunities for players to expand and explore with their creations.

The latest key visual – “Build” – represents the power of building and customization that is core to the LEGO Universe experience. Limited only by the boundaries of their imagination, players will be able to build with an abundant supply of virtual bricks. And they'll be able to add these creations to their own personal space or to areas within the game’s diverse environments.