Left 4 Dead 2

Platform(s): PC, Xbox 360
Genre: Action
Publisher: Microsoft
Developer: Valve
Release Date: Nov. 17, 2009

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'Left 4 Dead 2' (ALL) Pre-Orders Up 300%, Gets $25 Million Ad Budget

by Rainier on Oct. 5, 2009 @ 11:45 a.m. PDT

L4D2 promises to set a new benchmark for cooperative action games, adding melee combat to enable deeper cooperative gameplay, with items such as a chainsaw, frying pan, axe, baseball bat and more.

L4D2 promises to set a new benchmark for co-operative action games and become one of 2009's marquee titles, adding melee combat to enable deeper co-operative gameplay, with items such as a chainsaw, frying pan, axe, baseball bat, and more.

"Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve's history," said Gabe Newell, president of Valve.  "Left 4 Dead 2 has consistently run at 300% of Left 4 Dead's numbers."

Last year, Left 4 Dead was the top selling new property for both the Xbox 360 and PC.  Sales were driven by strong word of mouth, top reviews, and a $10 million advertising campaign.

"We'll be supporting Left 4 Dead 2's launch with a $25 million campaign," said Doug Lombardi, Valve's vice-president of Marketing.  "Left 4 Dead 2 has already set the record for greatest number of pre-orders in our company's history, and we're still over a month out from shipping."

In the USA, the campaign will include Monday Night Football and UFC television broadcasts, roadside billboards, and popular lifestyle and gaming sites.

This year's European plan is also more aggressive than last year's, with television advertising in all the major markets appearing during sports and lifestyle programming, plus strong outdoor investments in more cities, as well as online and print advertising.

"Left 4 Dead 2 is expected to once again exceed everyone's expectations and be an industry best title on PC and Xbox 360 for the year," said David DeMartini, General Manager of EA Partners. "With Left 4 Dead and now Left 4 Dead 2, Valve has created one of today's most compelling video game experiences and leading entertainment franchises."

Introducing the AI Director 2.0, L4D's dynamic gameplay is taken to the next level by giving the Director the ability to procedurally change weather effects, world objects, and pathways in addition to tailoring the enemy population, effects, and sounds to match the players' performance. The result is a unique game session custom fitted to provide a satisfying and uniquely challenging experience each time the game is played.

In addition to the new campaign and boss monster L4D2 also includes "Mudmen," the "uncommon common" exclusive to the Swamp Fever campaign, and a few more of the 20-plus new items coming in the full product (cricket bat, AK47, and grenade launcher).

Featuring new Survivors, boss zombies, weapons, and items, Left 4 Dead 2 offers a much larger game than the original with more co-operative campaigns, more Versus campaigns, and maps for Survival mode available at launch.


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