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Atari Appoints Industry Veterans As New VPs

by Rainier on Oct. 7, 2009 @ 1:01 p.m. PDT

Atari announced the appointment of former Spicy Horse CEO/Founder Anthony Jacobson as Vice President of Business Development and former THQ/EA producer Pierre Hintze as Vice President of Product Development.

Both Jacobson and Hintze bring years of experience and a vast knowledge of game development from both business and creative sides of the business.  In his new role as VP of Business Development, Jacobson will focus on deals for product development resources, licensing Atari content to both interactive and non-interactive platforms and new business opportunities. As VP of Product Development, Hintze will assume responsibility for planning and executing the development of Atari franchise priorities across relevant platforms, ranging from packaged goods to online businesses.  Both will be based in Atari, Inc.’s new Los Angeles office.

“Building the Atari team, and bringing in both Anthony Jacobson and Pierre Hintze, is essential to continuing our growth plan,” said Wilson.  “They are both extraordinarily talented with strong industry expertise and I look forward to their success.”

 Jacobson most recently served as Senior Vice President of Game Studios at PlaydayTV, the Softbank funded, branded, free to play, ad-supported interactive television channel featuring casual game play.  At PlaydayTV he was responsible for the creation and implementation of content programming and acquisition strategy.

Prior to joining PlaydayTV, Jacobson was the CEO and Founder of the Shanghai based AAA game development company, Spicy Horse Games, as well as The Mauretania Import Export Company, the video game production company.  While there he was responsible for all aspects of business development, finance, legal, partnerships as well as strategic planning.  Jacobson has also held roles at Creative Planet, The William Morris Agency and Sony Pictures Classics. 

Hintze brings to Atari over 13 years of experience as a producer with an extensive online sports background and multiple AAA sports titles.  He most recently served as senior producer at Rainbow Studios, where he was responsible for the production coordination for hand-held and last-gen platforms of Cars (Xbox, NGC, PSP, GB, GBA). 

Prior to his work at Rainbow, Hintze held the title of project manager for THQ UK, where he was responsible for the MotoGP product line (Xbox, PC, Xbox 360) as well as serving as the product and creative manager for Juiced 2 and MotoGP and creative lead for new THQ Intellectual Property.  Hintze has also held various roles at Tiburon Studios, EA Canada and Electronic Arts Europe.  He began his career at Sega of Europe.

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