Atari has entered into an exclusive licensing agreement with The Weinstein Company to develop and publish a series of video game titles based on the pop culture sensation Project Runway.
The Project Runway video game will put players in the role of an aspiring fashion designer. Similar to the show, players will be presented with different challenges as they create designs and adorn models with hair, make-up, and accessories. Players can then become the model and strut their creations down the runway using the Wii Balance Board™ accessory. Capturing the true essence of Project Runway, the title will feature the show’s talent.
“The opportunity for Project Runway, the quintessential fashion brand and a pop culture phenomenon, is huge in the video game segment,” said Wilson, “Consumers will have the opportunity to not only exercise their creativity as an up and coming fashion designer, but also enjoy the fun of walking the runway on the Wii balance board.
Harvey Weinstein added, “We are thrilled to be in business with Atari as the Project Runway brand continues to expand allowing fans to actively participate in the program they love by using this new medium as a tool to explore their creativity.”
Unique features of the Project Runway video game will include: an interactive garment studio, a fashion career mode, hair and make-up studios, a Wii Balance Board-compatible catwalk game and a feature where the player can take part in high-profile fashion shoots and take on the role of a fashion photographer. All fun and family friendly game features are based on the content from the show.
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