Encleverment Experiment invites players ages five and older to join brilliant and eccentric Professor Ivor Question in his funky lab. Gamers enjoy a variety of fun and fast-paced challenges testing memory, reflexes, and dexterity. Response time and accuracy are rewarded with Noodles, the in-game currency. The game's challenge is to accumulate Noodles, but out-braining your friends is fun, too.

UK developer Blitz Games Studios, is throwing down the gauntlet and challenging the worldwide community to battle it out against them on their XBLA game Encleverment Experiment between 11 am and 3 pm EST / 8 am and noon PST / 4 pm and 10 pm GMT on Thursday, November 26, 2009.

The star of Blitz Arcade’s Encleverment Experiment, Professor Ivor Question, invites you and your family to challenge the Blitz team on Thursday. See if you can ’out-clever’ the very clever team that developed the hit XBLA game Encleverment Experiment. Perhaps your biggest competitive edge (other than being a genius!) is your opponents’ gluttony – turkey contains tryptophan which accelerates the body’s production of serotonin which causes the brain to get sleepy.  So, the more your family eats, the slower they react, and you can blitz your way to a fast-paced victory!

The Blitz Belly/Brain Challenge is great fun for anyone ages five and older so you can involve the entire family! Find out just who is the most enclevered by testing your wits and proving your prowess against the makers of the game, in a variety of fun and fast-paced challenges testing memory, reflexes, and dexterity.

Challengers have the chance to win some exclusiveEncleverment Experiment prizes for anyone who beats the team.

“We’d love to see how people are getting on with the game,” says Ed Linley, Design Manager for Blitz Arcade. “And having spent many long hours nailing the gameplay we’d like to think we have a pretty good chance against the gamers out there... but we’ll find out!”

Players wanting to take on the developers should add any of the following Xbox accounts to their Friends list:

• EncleverEd

• CranialChris

• CalculatingKory

• XperimentClaire

• AnalyticalAnya

• NeuronNat

Players take the Professor's five-round tests in mathematics, pattern recognition, reactions, and...what was it?... ah yes, memory. Players can track their improvements over the previous 30 tests to see how much their brains have become "enclevered."

Single players take on one of 15 AI opponents at a time, with each victory unlocking the next, more skilful contestant. Each game show features six rounds randomly selected from the 16 available mini-games, and each opponent specializes in one or more games. The final contestant is the Professor himself and he's an expert at everything!

Multiple players attempt to complete the Professor's challenges as quickly as possible, with top honors going to the first player to answer correctly. Players can challenge randomly generated quizzes or design their own "Home-made Games" with the easy-to-use Editor feature, which can create game shows up to 30 rounds long. The last round is always the "Score Stealer Game" - the first person to answer correctly gets to steal points from the fellow contestant of choice. Winners are rewarded with Noodles which are used to purchase up to 60 collectible Mascots to show off their gaming prowess.

Encleverment Experiment offers 16 fun and mind-challenging mini-games and puzzles including:

• Griddled (find the only word in a word search-style grid);
• Copy Cat (remember the sequence of new eye colors every time the cat blinks);
• Semi-Vinyls (piece together broken records like a jigsaw puzzle);
• Stepping Tones (match sounds to colors); and
• Oddest One Out (identify which one of four patterns just doesn't"fit").
• Each mini-game offers four levels of difficulty to cater for gamers of all ages and ability.