When approached for comment, Atlus spokesbot A.R.A.M. stated, "90% of all internet traffic is dedicated to making things bigger and longer. It was only logical that Atlus would want to do the same and extend the holiday gift-giving season."

The holiday giveaway will kick off the New Year on January 4, 2010 and last for twelve glorious days, until January 15, 2010. Atlus has made this promotion eligible to all residents of the United States and Canada who have signed up for the Atlus Faithful by January 15, 2010. The Atlus Faithful fan mailing list is the best way to get game announcements (sometimes even before the press), news, special promotions, exclusive content, and more! Fans are encouraged to sign up for the Faithful as soon as possible  to ensure they are eligible to win. Atlus will randomly draw twelve members from the list of Atlus Faithful who have signed up by January 15, 2010 and winners will be notified via email. 

Thousands of members of the Atlus Faithful are eligible to win rare and amazing Atlus swag such as a Touch Detective mug, Crimson Gem Saga for PSP® (PlayStation®Portable) System, Shin Megami Tensei: Persona 4 t-shirt, Demon's Souls for PlayStation®3 computer entertainment system, Demon's Souls autographed poster, Class of Heroes for for PSP® (PlayStation®Portable) System, Eternal Poison art book,  Shin Megami Tensei: Persona 4 Japanese art book, Demon's Souls art book with soundtrack CD, Atlus Online t-shirt, Knights in the Nightmare art book, Rule of Rose soundtrack CD, Shin Megami Tensei: Persona 4  side B soundtrack CD, Shin Megami Tensei: Persona 4 art book, Luminous Arc art book, up and coming games including Shin Megami Tensei: Strange Journey for Nintendo DS  and Shiren the Wanderer  for Wii, and even more!

For official rules, eligibility requirements, and full prize information, please visit the official promotion site.