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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Square Enix Acquisition Will Not Change Eidos Brand

by Rainier on April 27, 2009 @ 2:55 a.m. PDT

Eidos will remain as an independent operation, following the completion of the £84 million acquisition by Square Enix last week.

Eidos will remain as an independent operation, as a wholly-owned subsidiary of Square Enix Holdings Co.,Ltd., following the completion of the £84 million acquisition last week.

Phil Rogers will continue in his role as CEO of Eidos, reporting directly to Yoichi Wada, President and CEO Square Enix Holdings Co., Ltd. and Eidos will continue to focus on delivering on the clear strategy to leverage the company’s franchises and develop world class games. Also confirmed is that the ‘Eidos’ brand will continue to be the brand identity for the business.

Yoichi Wada, President and CEO, Square Enix Holdings Co.,Ltd., said: “This is an exciting beginning to what I believe will be an incredible journey. I am very happy that Phil Rogers has agreed to lead Eidos in what I see as an international marriage between our two companies, a marriage that will give birth to great things. Eidos is a content rich company and a culturally significant business to the Square Enix group.”

Phil Rogers, CEO, Eidos, said: “This is a watershed moment for Eidos. We have the backing of an incredible company which believes in our strategy and our people. In the Square Enix group, we have a parent company, which I have held in high respect for many years, with their meticulous level of perfection and unyielding directive to never compromise on quality. We have an incredible opportunity to truly deliver on our creative vision, this is a new chapter for Eidos.”

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