This continues a pioneering effort that began with the introduction of the industry's first video marketplace in November 2006 and broke new ground with the announcement of the first live TV straight from a gaming console last week in the U.K.
Starting this fall, a broad selection of movies and TV shows from Zune video on Xbox 360 will be available to start and stream instantly, in the highest video quality and at the push of a button.2 No discs, no waiting for downloads and no delays. Get the selection of a video megastore, the best video clarity available and the convenience of on-demand, only on Xbox 360.
In addition, Microsoft announced it will more than double the number of markets where Xbox Live offers its TV shows and movies, growing from eight to 18, by adding Australia, Austria, Belgium, Denmark, Finland, Netherlands, New Zealand, Norway, Sweden and Switzerland. Xbox Live members in these markets will have access to instant on 1080p video. New Xbox Live Video Marketplace advancements also came for the U.S., U.K.and Ireland, specifically:
- More choices with Netflix. Watch movies instantly streamed from Netflix.3 Browse and add selections to your instant Queue - right on your TV with your Xbox 360. Plus now with Xbox Live Party, you can watch and share supported movies with up to seven friends on Xbox Live. Debating between comedy and horror? Recommend your favorites to friends and see your virtual you as an avatar on the silver screen.
- Live TV with BSkyB Ltd. The Xbox Live commitment to providing the best global entertainment gains momentum with its newest partner, Sky. Now, for the first time, watch live or on-demand TV from Sky on Xbox 360, including Sky Sports. Never miss a moment of your favorite live TV shows, sports, movies and family-friendly entertainment across the U.K. and Ireland on Xbox Live. You can even share your favorites with up to seven friends in an Xbox Live Party.