NewU is a Wii title that perfectly combines Fitness, Nutritional Advice and Daily Healthy tips to offer a holistic experience through personal well-being. The first release, NewU Fitness First Personal Trainer, has been conceived in collaboration with Fitness First, the largest health and fitness operator in the world, and You Are What You Eat, a well known TV format and healthy eating book series.
Fitness First has designed the Full-Body workout and has been strongly involved in the development of the game. Each exercise is demonstrated by one of Fitness First’s leading Personal Trainers. The Wii Balance Board and Wiimote are used to provide feedback on user’s progress and performance.
Despite expectations, in order to create the six in-game personal trainers, Lightning Fish have used video footage of the real trainers and avoided 3D graphics. For the target market this feels a lot more approachable and authentic than using computer graphics. In this way, NewU offers a choice of six different personal trainers, each with their own personality and the choice of several workout locations.
The exercises and workouts are only half of the story, You Are What You Eat has provided experienced nutrition experts to create a series of recipes that can be used to complement physical exercises, whether you want to put on muscle or lose some extra weight. The bespoke recipes can even fit any personal dietary needs such as vegetarians, vegans and gluten intolerant diets.
NewU allows people to select a lifestyle goal in order to create their custom exercise plans and their custom nutritional plans.
The title NewU Fitness First Personal Trainer incorporates the Fitness First branding directly, this is to reflect not only the level of involvement they have had with the development of the product, but also to assure customers that NewU is a REAL fitness experience. All exercises are demonstrated by real video of qualified Professional Trainer’s .
NewU Fitness First Personal Trainer considers well-being as a perfect balance between physical exercise and a healthy nutritional eating, the latter having been designed by the experts at You Are What You Eat.
“This important decision is just the first step in a series of marketing activities and strong synergies that are being excecuted in conjunction with Fitness First globally wherever NewU Fitness First Personal Trainer will be launched.” – Fabrizio Vagliasindi, Head of marketing Black Bean Games.
“We hope this product will not only complement what members find when they come to a Fitness First, but also encourage the “new to exercises” person to take the next step and join the gym” - John Gamble, Fitness First Managing Director.
Nowadays, the opportunity to have some spare time is a real pleasure; a personal trainer and a nutritionist are real privileges. Why not create something that can benefit everyone?
Fitness First and You Are What You Eat are proud to be involved in NewU and support our cause for a healthy lifestyle based on perfect equilibrium. They provided professional assistance so we could design a product that can be used by anyone to improve the quality of their everyday life. Furthermore, we strongly believe that NewU does not necessarily represent an alternative to health clubs or fitness centres, but can reach a wide variety of people who do not feel confident, do not have the time or just live too far away. NewU will stimulate a new way of life.” explained Fabrizio Vagliasindi, Black Bean Games Head of Marketing.
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