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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Ubisoft's New Toronto Studio Headed by Jade Raymond

by Rainier on Aug. 31, 2009 @ 5:43 p.m. PDT

In July Ubisoft announced that it was opening a new studio in Toronto, with a CA$263 million investment from local government. While the studio has yet to open its doors, CEO Yannis Mallat announced today that former Assassin's Creed producer Jade Raymond will be in charge of the day-to-day operations.

Ubisoft Toronto will be overseen by Yannis Mallat, chief executive officer at Ubisoft Montréal, whose proven leadership and vision will be a major asset to the growth and success of the new studio. Ubisoft Toronto will work on Triple-A games and will emulate the proven business model and creative excellence for which Ubisoft is known. In addition, Ubisoft Toronto will bring its own flavour to the global Ubisoft brand, which will benefit from the deep pool of dynamic and quality talent trained in video game design and production in the province of Ontario.

"I’m excited to have Jade managing our Toronto studio. With more than 12 years of experience in the video game industry, Jade’s knowledge and leadership as an industry veteran are major assets in building the Toronto studio and expanding Ubisoft’s presence in Canada," said Ubisoft Montreal/Toronto CEO Yannis Mallat.

The Toronto studio will also build on the city’s existing experience with the film production industry. Collaborating with local film industry veterans to enhance video game production and extend Ubisoft’s convergence strategy, Ubisoft Toronto will contribute to Ubisoft’s global plan of extending its brands to complementary platforms and mediums, including books, comics, short films and other products.

The government of Ontario is investing CA$263 million over ten years in the company and Ubisoft’s net investment will be over half a billion CAD in the new studio, which will begin operations in late 2009.

The studio in Toronto will be the fourth for Ubisoft in Canada, with other studios located in Montréal, Quebec City and Vancouver and employing more than 2,300 creative staff across the country.

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