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THQ Extends Ultimate Fighting Championship Videogame License

by Rainier on Oct. 19, 2010 @ 9:42 a.m. PDT

THQ announced that it has extended its exclusive, worldwide agreement with Zuffa, LLC to publish videogames based on the Ultimate Fighting Championship (UFC) brand through 2018.

“We’re very excited to extend our relationship with Zuffa and the Ultimate Fighting Championship,” said Danny Bilson, Executive Vice President, Core Games, THQ. “Working closely together with Dana White and the incredible team at UFC, we plan to continue to deliver outstanding interactive UFC experiences to gamers around the world in all new ways, including social, mobile and brand extensions.”

“THQ has delivered the quality demanded by UFC and its fans with the first two UndisputedTM games and we are about to broaden the UFC brand experience among gaming fans through social and mobile apps,” said Dana White, UFC President. “We are impressed by the passion that THQ brings to making great games and we look forward to working together to create even greater gaming experiences for our fans in the future.”

Under the terms of the agreement, THQ has obtained the rights to create videogames for all current and next-generation consoles, PC and handheld platforms, in addition to certain social media and wireless rights, including iPhone and iPad. Rights also include online, downloadable and multi-player capabilities in connection with the various gaming systems.

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