APB: Reloaded

Platform(s): PC
Genre: Action
Publisher: Electronic Arts (EU), K2 Network (US)
Developer: Real Time Worlds
Release Date: June 29, 2010 (US), July 2, 2010 (EU)

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'All Points Bulletin' Gets Reloaded, Coming Back Early 2011 As Free2Play

by Rainier on Nov. 15, 2010 @ 9:54 p.m. PST

All Points Bulletin (APB) is a massively multiplayer online freeform combat and driving-based game. Players must decide which side of the law to abide by, as Law Enforcement who take on the challenge of supporting and safeguarding justice, or as Gangs, who operate against the law and any opposing groups by any means necessary.

APB takes the universal theme of Criminals and Enforcers and brings it to a persistent, open-world, online multiplayer setting in the modern, crime-ridden fictional city of San Paro. Some players will achieve notoriety by feeding on the city, its people and its businesses…the Criminals. Some will live by a higher code and instead feed on the criminals and their organizations…the Enforcers. This dynamic where players become the core content for other players is one of the many unique features of APB. This dynamic where players become the core content for other players is one of the many unique features of APB. Its deep, rich customization system provides players with the ability to completely personalize their identity. Looks, clothing, vehicles and even music, all to astonishing detail and quality.

Where will you stand in the battle for control? Discover unforgettable weapons, experience incredible customization and try to survive a frenzied battle for control of the streets.

GamersFirst announces that its subsidiary Reloaded Productions, Inc. has acquired all the Intellectual Property Rights (IPR) for the massively multiplayer online third-person shooter game “APB: All Points Bulletin,” previously developed and owned by Dundee-based Realtime Worlds Ltd.

In September 2010, the joint administrators, Ken Pattullo and Paul Dounis, from business and restructuring specialist Begbies Traynor, said efforts to rescue Realtime Worlds had been unsuccessful but renewed efforts were made to conclude a sale of the IPR.

“We are obviously very happy to have concluded the sale but at the same time very much regret the loss of jobs as a result of the closure of Realtime Worlds," said Paul Dounis of Begbies Traynor. "As a consequence of the IPR asset sale all outstanding wages and holiday pay claims will be met in full. GamersFirst is a pioneer in the free-to-play space, thus APB will be re-launched as a free-to-play model game rather than the previous retail model. People who previously bought the game can now look forward to playing it again once it’s back online."

“The acquisition of APB is an important complement to our main Free2Play™ third-party publishing business,” says Joshua Hong, CEO of GamersFirst. "We believe in putting our gamers first by encouraging the community to tell us what they like or dislike and then incorporate that feedback into our evolutionary development process. The core principle is to completely eliminate all economic barriers for gamers to experience our games."

GamersFirst will publish APB: Reloaded as a AAA Free2Play™ title, developed by US based Reloaded Productions Inc. using Unreal Engine 3.

"APB was a game that had several exceptional features and some brilliant ideas, even though it was plagued by some initial balance and monetization issues," says Bjorn Book-Larsson, CTO and COO of GamersFirst, and responsible for GamersFirst’s studio and game development efforts. "We want to take all the unique features of this title, such as its unparalleled character, weapon and car customization systems, and convert the game to a true free-to-play game. We are deep into the planning and early execution stages for this next chapter of APB and we will share more details in the near future. In order to put ‘Gamers First’ we will also actively engage the community in many aspects of all the planned changes.”


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