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PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Activision Looking To Close Or Sell Bizarre Creations

by Rainier on Nov. 16, 2010 @ 11:01 a.m. PST

Three years ago Activision made a big splash when it acquired U.K.-based developer Bizarre Creations, known for the PGR franchise and, more recently, Blur. It seems that merry marriage is over, as rumors from earlier today about the closure have been somewhat confirmed.

Activision statement:

Over the past three years since our purchase of Bizarre Creations, the fundamentals of the racing genre have changed significantly. Although we made a substantial investment in creating a new IP, Blur, it did not find a commercial audience. Bizarre is a very talented team of developers; however, because of the broader economic factors impacting the market, we are exploring our options regarding the future of the studio, including a potential sale of the business.

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