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Call of Duty: Black Ops

Platform(s): Nintendo DS, PC, PlayStation 3, Wii, Xbox 360
Genre: Action
Publisher: Activision
Developer: Treyarch
Release Date: Nov. 9, 2010

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'Call of Duty: Black Ops' (ALL) Sets New Five-Day Entertainment Industry Record

by Rainier on Nov. 18, 2010 @ 5:54 a.m. PST

Call of Duty: Black Ops takes players behind enemy lines in an entirely new chapter in the first-person action series. Black Ops is set during the Cold War era featuring at least two main characters, multiplayer that goes beyond the single-player story, and a two- to four-player co-op mode.

Call of Duty: Black Ops will take you behind enemy lines as a member of an elite special forces unit engaging in covert warfare, classified operations, and explosive conflicts across the globe. With access to exclusive weaponry and equipment, your actions will tip the balance during the most dangerous time period mankind has ever known.

Call of Duty: Black Ops has shattered theatrical box office, book and video game sales records for five-day worldwide sell through in dollars.  The game established an all-new five-day worldwide sell-through record of more than $650 million, exceeding Activision's previous five-day worldwide record of $550 million set by last year's Call of Duty: Modern Warfare 2, according to internal Activision estimates.

"Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard.  "The title's success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media.  The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard's leadership role in online entertainment."

"There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world," said Eric Hirshberg, CEO, Activision Publishing.  "There are millions of people all over the world engaging in this community.  It's our job to keep them coming back for more."

In addition to beating all previous first-and five-day box office, book and video game sell-through records, Call of Duty: Black Ops set two new records on Xbox Live.  

According to Microsoft:

  • More than 5.9 million multiplayer hours were logged playing Call of Duty: Black Ops by end of launch day, November 9.
  • More than 2.6 million unique gamers played Call of Duty: Black Ops in one day on November 9.

"With a record breaking performance on Xbox LIVE, home to the world's largest Call of Duty gaming community, Call of Duty: Black Ops has already carved out its legacy as one of the biggest video games in history," said Don Mattrick, president of the interactive entertainment business at Microsoft.  "We congratulate our partners at Activision and Treyarch and are proud to continue offering the best Call of Duty experience to our 25 million global Xbox LIVE members by launching all Call of Duty map packs first on Xbox 360."

The game also was a tremendous success on the PS 3 and the best-selling video game launch of all time on Amazon.com and at GameStop.

"Call of Duty: Black Ops has been an incredible success on PlayStation 3," said Jack Tretton, President and CEO of Sony Computer Entertainment of America (SCEA).  "Treyarch's latest efforts are  driving unprecedented traffic to the PlayStation Network with the flagship online experience this holiday season."

"Call of Duty: Black Ops had the highest number of pre-orders of any video game to date," said Paul Raines, CEO, GameStop.  "It went on to become our biggest video game launch ever, which bodes well for game sales as we enter the holidays."

Key Features

  • Wide array of play modes including single player, local multiplayer versus and online co-op and multiplayer
  • Call of Duty’s signature multiplayer gameplay returns with new perks and killstreaks, deeper levels of character and weapon customization, and all new modes including:
    • Wager Matches: One in the Chamber, Gun Game, Stick and Stones, Sharpshooter
    • Theater Mode: View, record, and edit your favorite moments form multiplayer, and share with your friends
    • Combat Training: Test your skills solo or Co-Op with friends against AI enemy players
  • Seventh installment of the Call of Duty series, based on the live fire conflicts of the Cold War era
  • Diverse variety of play setting ranging from urban air and ground combat in SE Asia, to snow combat in Soviet region and jungle combat
  • Blending of traditional COD, and new first-person character scenarios designed to both retain the essence of the COD gaming experience and ensure constantly flowing and varied action
  • New arsenal of weapons and vehicles tied to the Cold War era, including the SR-71 Blackbird and sited explosive-tipped crossbows
  • Fan favorite Zombie mode is back providing endless hours of Zombie-slaying entertainment, solo or Co-Op

Call of Duty: Black Ops will be compatible with 3D-ready HDTVs and 3D PCs utilizing state-of-the-art active shutter 3D glasses, delivering true depth of field and an unprecedented level of immersion that is perfectly suited for the Call of Duty action experience.  Call of Duty: Black Ops will be playable in both 3D and non-3D on the Xbox 360,  PS3 and PC.

Call of Duty: Black Ops for PC is NVIDIA 3D Vision-Ready and supports stereoscopic 3D gaming using 3D Vision active-shutter glasses and NVIDIA GeForce GPUs, while on Xbox 360 and PS3 consoles, 3D features require a compatible 3D-ready HD TV.

Call of Duty: Black Ops is rated "M" (Mature - Blood, Drug, Reference, Intense Violence and Language) by the ESRB.


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