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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Activision Hands Out Pink Slips, Shuts Down LuxoFlux

by Rainier on Feb. 12, 2010 @ 11:43 a.m. PST

Activision issued a statement about realigning its resources, reducing its amount of titles for 2010, and focusing on its most profitable business segments. Short of actually saying it has laid people off, various reports suggest that developer Luxoflux (Transformers: Revenge of the Fallen) will be shut down, while Neversoft (Guitar Hero/Tony Hawk), Radical Entertainment (Prototype) Underground Development (GH: Van Halen) have all suffered layoffs, with the latter possible being shut down on top of that.

Activision Publishing continually evaluates its resources to ensure that they are properly matched against its product slate and strategic goals. In 2010, the company's sku count will be smaller than in 2009 driven in part, by a decrease in the number of music-based games we will be releasing.

As we discussed on our earnings conference call yesterday, we are directing our resources against the largest and most profitable business segments, and as part of this initiative, we are realigning our resources to better reflect our slate and the market opportunities. At the same time, we are increasing our digital/online capabilities as we expect that digital/online will continue to become a more meaningful part of our business model in the years ahead.

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