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Walmart Launches Online Gamecenter

by Rainier on May 20, 2010 @ 8:41 p.m. PDT

Walmart announces the introduction of Gamecenter, an one-stop online destination for the latest video game previews, first-look exclusives and special savings for gamers and families.

To celebrate the launch, is offering a $50 eGift Card to customers that preorder a total of three or more of the year’s most anticipated titles including Medal of Honor, Assassin’s Creed: Brotherhood, Fallout: New Vegas and more. In addition, all video games ordered from can now be shipped for just 97 cents each.

“Walmart Gamecenter combines incredible savings with exclusive gaming content all in a compelling and interactive experience online,” says Kelly Thompson, vice president of merchandising for “Gaming enthusiasts will be drawn in by the exclusive content and developer interviews, while moms will appreciate the special savings only Walmart can offer on the hottest video game titles.”

Each month, Walmart Gamecenter features new video games plus exclusive content, special offers and more for each title. Special countdown clocks show the days until the hottest preorder titles are available. This month’s featured Gamecenter titles include:

  • UFC Undisputed 2010 with bonus eGift Card and exclusive content: Features a bonus $10 eGift Card with preorders and exclusive footage of game developer interviews filmed at the UFC Training Facility in Las Vegas, NV, as well as interviews from UFC athletes Forrest Griffin and Antonio Rodrigo Nogueira.
  • Split Second with exclusive content: Features exclusive game play footage, trailers and in-depth interviews with the development team behind the explosive and highly successful racing game.
  • NCAA Football 11 with bonus eGift Card and exclusive content: Features a bonus $10 eGift Card with preorders and an exclusive never-before-seen game trailer for NCAA Football 11.
  • Toy Story 3: The Video Game with exclusive content: Exclusive version of Toy Story 3: The Video Game features four in-game theme packs which can be used for “Toy Box mode,” a special game within the video game. In addition, select Toy Story 3 products sold in Walmart stores and online at include special cards with codes to unlock exclusive add-ons within the Toy Story 3 video game.

Customers can easily upgrade their video game collection through Walmart’s online Trade-In program, which allows customers to trade in their used video games and earn Walmart prepaid Visa cards in return at Used gaming consoles as well as video games are eligible for trade-in. Walmart Gamecenter is co-sponsored through a media partnership with Unilever.

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