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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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JoWooD Adds Playmobil Brand To Its Distribution Portfolio

by Rainier on May 4, 2010 @ 6:03 a.m. PDT

JoWooD Entertainment has finalized a distribution agreement with HMH, adding the world-renowned Playmobil brand to its portfolio.

“We at JoWooD are proud to cooperate with HMH as a confirmation of the distribution strategy that we as a company are focusing on. The localization of all products will be targeted for each market, and a well-designed mix of Marketing and PR activities will form the basis of, and be prerequisite to, our successful world-wide launch. We will take advantage of the existing, multi-faceted potential for brand synergy to absorb capital accordingly”, explains JoWooD’s Head of Publishing Stefan Berger.

“The top brands of the HMH line-up - including Playmobil (TM) and others - can now be handled by JoWooD Entertainment AG in all relevant countries”, says Dr. Thomas Völcker, HMH. “JoWooD is well-qualified to handle both Distribution and Marketing in all relevant countries. We are looking forward to a successful partnership with JoWooD and positive that our cooperation with JoWooD will result in the best possible international success of the Playmobil titles.”

JoWood's first products of the Playmobil series of games will be available in Q2 of 2010. „Playmobil: Circus“, „Playmobil: Knights“ as well as „Playmobil: Pirates“, due to their excellent quality and brand recognition, guarantee top placement in retail.

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