Opening with a magical Cirque du Soleil performance on Sunday night attended by Hollywood's freshest faces, Microsoft gave the transformation of home entertainment a name: Kinect for Xbox 360. Then, kicking off the Electronic Entertainment Expo (E3), today Xbox 360 invited the world to dance, hurdle, soar and make furry friends for life -- all through the magic of Kinect -- no controller required.

"With 'Kinectimals' and 'Kinect Sports,' 'Your Shape: Fitness Evolved' and 'Dance Central,' your living room will become a zoo, a stadium, a fitness room or a dance club. You will be in the center of your entertainment, using the best controller ever made -- you," said Kudo Tsunoda, creative director for Microsoft Game Studios.

Microsoft and LucasArts also announced that they will bring Star Wars to Kinect in 2011. And, sprinkling a little fairy dust on Xbox 360, Disney will bring its magic to Kinect as well.

"Xbox LIVE is about making it simple to find the entertainment you want, with the friends you care about, wherever you are. Kinect is about making that experience more natural and engaging than ever before," said Marc Whitten, corporate vice president of Xbox LIVE at Microsoft. "Once you experience your movies, music, sports and games with Xbox LIVE and Kinect, you won't ever want to go back."

Using Kinect is as simple as stepping in front of the sensor. It recognizes you, responds to your gestures, listens to your voice, and, best of all, it works with every Xbox 360.

A Little Less Conversation, a Little More Action

Declaring "the time for talk is over," Tsunoda unveiled eight hurdling, running, dancing, driving and soaring Kinect games:

• "Kinect Adventures" (Microsoft Game Studios). Float in outer space. Experience the thrill of roaring rapids. Tackle mountaintop obstacle courses. And dive into the deep to explore a leaky underwater observatory -- all from your living room. With "Kinect Adventures," you are the controller as you jump, dodge and kick your way through exciting adventures set in a variety of exotic locations.
• "Kinectimals" (Frontier Studio, Microsoft Game Studios). A wide-eyed Bengal Tiger cub cocks its head to the side and playfully peers at you. Memories of your first trip to the zoo come rushing back. "Kinectimals" invites children, their parents and animal lovers of all ages to build lasting friendships with some of the world's most exotic creatures. Just like real pets, your "Kinectimals" will come running when they hear your voice, respond to commands like "jump," "roll-over" and "play dead," and purr with joy when you scratch them behind the ears.
• "Kinect Joy Ride" (Big Park, Microsoft Game Studios). 3 ... 2 ... 1 ... Go! "Kinect Joy Ride," the first controller-free racing game, will take you and your friends on the ride of your lives -- no drivers license required. "Kinect Joy Ride" reinvents driving and Kart racing by adding massive jumps and full body stunts to the classic Kart racing action. With a host of cool features and game modes you can take off for the ride of your life by yourself, pick up a co-pilot or team up with your friends and family to take on the world.
• "Kinect Sports" (Rare, Microsoft Game Studios). Turn your living room into a world-class stadium, bowling alley, soccer pitch or arena. With "Kinect Sports" you're not only the star player, you are the controller -- through the magic of Kinect for Xbox 360. See a ball? Kick it. Spike it. Even give it a little top spin. "Kinect Sports" features soccer, beach volleyball, bowling, table tennis, boxing and multiple track and field events.
• "Dance Central" (MTV Games). "Dance Central"™ is the first full-body, controller-free dance video game with fun choreography for beginners and experts. Featuring full-body tracking, the magic of Kinect for Xbox 360 allows you to experience real dance with your friends and family. Whether you're rehearsing in Break It Down! or owning the stage in Perform It, you'll be introduced to more than 600 moves in the game and more than 90 dance routines all created by professional choreographers. The game features tracks from an amazing mix of pop, hip-hop and R&B artists including Lady Gaga, No Doubt, M.I.A., Bell Biv Devoe, and more. Take your moves to the next level while connecting with the music you love!
• "Your Shape: Fitness Evolved" (Ubisoft). Get the most out of Kinect with "Your Shape: Fitness Evolved." Unlike other games, the proprietary Player Projection technology of "Your Shape: Fitness Evolved" puts your body into the game for the ultimate experience. You'll physically interact with virtual environments in ways you've never seen before, and you'll be captivated by unique and exciting visual effects that respond to your movement and impact. Burn calories your way -- choose a personal trainer to help you meet your specific fitness goals, take a yoga or martial arts class, or play fun family-friendly minigames. As you exercise, you'll receive specific feedback on your every move, thanks to the game's real-time precise tracking system. You won't notice how hard you're working until you see the results!
• Also coming to Kinect this holiday are titles representing the top names in the gaming industry including interactive fitness product "EA SPORTS Active™ 2" (EA SPORTS), "DECA SPORTS FREEDOM" (Hudson Entertainment), "Dance Masters" (Konami), "Adrenalin Misfits" (Konami), "Zumba Fitness"® (Majesco), "Sonic Free Riders"™ (SEGA), "The Biggest Loser: Ultimate Workout" (THQ), "Motion Sports" (Ubisoft), and "Game Party™: In Motion" (Warner Bros. Interactive Entertainment). Additional exciting Kinect game experiences will be revealed by publishing partners in the near future.

Offering so much more than just games, Kinect for Xbox 360 takes your entertainment to the next level. Beginning this holiday, the Kinect Hub puts your favorite movies, TV programs, music and live sports all in one place -- completely controller-free.

Jump right into a movie in instant-on HD in 1080p or your favorite college bowl game by simply saying "Xbox, play," or browse your entire song library with a wave of a hand. Kinect also creates new ways for friends and family to have fun together.

With Video Kinect, share a smile with distant friends and family as you open a window into living rooms around the world. Providing entertainment for everyone, with the power of Kinect, the Xbox LIVE experience is more intuitive, social and interactive than ever before.

Microsoft also surprised the world with a new Xbox 360 console designed for the future. Back in black, the new Xbox 360 is sleek, silent and sexy. Connect in seconds to the always-expanding world of Xbox LIVE through built-in Wi-Fi N and store twice as many games and entertainment on a 250GB hard drive.

The newly designed console is whisper-quiet, so the silent tension of a game or movie is never broken. The new Xbox 360 system also comes with everything you need to get started, including an Xbox 360 wireless controller, Xbox 360 headset, HDMI input, USB flash drive storage capabilities and more, and a one-year limited warranty on the console, available this week and priced at $299.99 ERP.

Xbox LIVE connects you and your Xbox 360 to a world of fun, friends and interactive social entertainment, with the best in games, movies, TV, music, sports and community experiences all in one place.

-- The stadium experience at home. This November, Xbox LIVE Gold members will enjoy free, instant access to more than 3,500 ESPN live global events every year on ESPN3.com, including college basketball, college football and bowl games, MLB, NBA, international soccer, tennis including all four Grand Slam tournaments, golf majors and much more — exclusively on Xbox 360.(3) Members can also watch out-of-market games and access ESPN.com video clips on demand, refreshed daily.

With thousands of sporting events on ESPN3.com and the interactive social network of Xbox LIVE, ESPN on Xbox 360 brings the excitement of a stadium experience into the living room. Fans will be able to share the emotion, victory and heartbreak of world-class sports with friends and rivals from coast to coast on Xbox LIVE. They'll also be able to see what games the Xbox LIVE community is watching, participate in polls, make predictions, play sports trivia and much more. With Kinect, fans control the action from their couches with just their voices or a wave of the hand. A first for home entertainment, ESPN on Xbox 360 brings the action to life like never before in an ultimate interactive experience for sports fans.

-- Seven million songs at your fingertips. Building on the success of Zune video on Xbox, Microsoft announced the expansion of the Zune music experience to Xbox LIVE, bringing everything you love about music right into the living room. With a Zune Pass subscription (sold separately),(4) users can discover and play an unlimited number of songs from a catalog of more than 7 million tracks, all streamed instantly, on-demand and in crystal-clear quality.

Create a playlist for your next party, and watch as the music videos of your favorite artists play in the background. Get personalized song recommendations based on your favorite artists, and see your Xbox LIVE friends' top songs. Plus, with the power of Kinect, you can control your music with hand gestures and your voice.

-- Video Kinect. Share a smile and a wave with faraway friends and family as you come together from living rooms across the world, no headset required(5). Video Kinect pans to follow your movements and adjusts automatically to make chat on Xbox LIVE more intuitive and easier to use than ever before.

Next year, Microsoft will link Video Kinect with Windows Live Messenger, allowing the Xbox LIVE community to have rich, real-time video conversations with hundreds of millions of PC users around the world. It will also integrate custom news feeds, weather and videos from Bing, sparking conversation just like you're in the same room reading the paper or watching the news together.

-- Global expansion. This holiday, Xbox LIVE will roll out service to nine new regions — Brazil, Chile, Colombia, Czech Republic, Greece, Hungary, Poland, Russia and South Africa — delivering the core gaming and community features that have made Xbox LIVE the world's premier online gaming destination. In addition, Australians will soon be able to watch live television and a range of video-on-demand programming on Xbox LIVE from satellite and cable TV provider FOXTEL with no set-top box required.