Burger King has joined forces with Microsoft to support the launch of the Kinect hands free controller, an alliance both companies started in 2006 when they created a series of limited-edition games for Xbox 360 featuring the King, Subservient Chicken and other popular Burger King brand icons.
“Our first endeavor with Xbox 360 took the gaming world by storm, so we couldn’t pass up the chance to come together on another cutting-edge program,” said Mike Kappitt, chief marketing officer, North America, Burger King Corp. “During this year’s promotion, our guests can look forward to an even greater adventure that will stimulate the imaginations of gamers and entertainment-lovers of all shapes and sizes. While full details of the promotion are still top secret, we’re proud to be the first and only brand in our industry to stand behind this pioneering experience that will forever change the way the world looks at entertainment.”
Using Kinect for Xbox 360 is as simple as stepping in front of the sensor. It recognizes you, responds to your gestures, and listens to your voice. See a ball? Kick it. Say play, and your movie starts in instant-on HD in 1080p. Want to join in on the fun, simply jump in. With Kinect for Xbox 360, technology evaporates, letting the natural magic that exists in all of us shine.
“Xbox 360 gives you the entertainment you love with the people you care about no matter where you are,” said Grover Holtzclaw, Director, Xbox U.S. Platform Marketing. “By making you the controller, Kinect for Xbox 360 is uniquely magical and instantly fun. We’re excited to partner with the BURGER KING® brand to bring that magic to everyone this holiday season.”
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