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Renown Entertainment Launches Independent Studio

by Rainier on Sept. 30, 2010 @ 2:37 a.m. PDT

Founded in 2009, EXperienced game developers James Lau and Bill Li have confirmed the formation of a new independent studio named Renown Entertainment Inc. which will develop, publish and distribute interactive entertainment for video game systems, wireless devices and online.

President and Creative Director, James Lau, brings more than a decade of experience in the games and visual effects industries to drive the direction of the studio and game development.

“With today’s software, communication platforms and support for digital distribution, independent developers are empowered to create Triple-A games and reach a worldwide audience. This shift in the industry allows us to focus on crafting high quality games of exceptional value with efficient, multi-discipline teams on any platform including big blockbusters, which are usually reserved for large publishers and developers.

“It’s a great time to be in game development despite the downturn over the last couple of years. It revealed a lot of issues that need to be addressed in order for developers to keep innovating and remain profitable while maintaining quality. With this in mind, we’re implementing new methods of game development for the rapidly evolving industry."

Co-Founder and Technical Director, Bill Li, feels "Engineering is only a means to an end to realize exceptional gameplay and a memorable experience. Our goal is to emotionally captivate players and keep them coming back for more.”

It is with these philosophies that Renown strives to transcend the artistic and technical aspects of game development to create truly rewarding interactive experiences.

Renown will launch their first game in October for the iPhone® and iPod Touch®. Their second game is scheduled for released this winter.

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