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APB: Reloaded

Platform(s): PC, PlayStation 4, Xbox One
Genre: Action
Publisher: Electronic Arts (EU), K2 Network (US)
Developer: Reloaded Games
Release Date: June 29, 2010 (US), July 2, 2010 (EU)

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'APB: Reloaded' Picked Up By Iceberg For European Distribution

by Rainier on Nov. 1, 2011 @ 7:39 a.m. PDT

All Points Bulletin (APB) is an MMO freeform combat and driving-based game. Players must decide which side of the law to abide by, as Law Enforcement who take on the challenge of supporting and safeguarding justice, or as Gangs, who operate against the law and any opposing groups by any means necessary.

There’s trouble in the city of San Paro, and players have to put an end to it – or maybe it might be more fun to make things even worse!

APB Reloaded is a Free2Play massively multiplayer online third-person shooter game taking place in the modern-day fictional city of San Paro. This open-world environment challenges players to find their way through a city in a state of near anarchy. Players can take up the role of either a Criminal or Enforcer to commit or stop petty crimes and gain notoriety within their own organizations in order to control the city. Be it on foot or from the driver's seat, APB Reloaded melds player-on-player combat within the immersive city teetering on the edge of total chaos.

Powered by Epic’s Unreal 3 engine, APB Reloaded features a robust set of customization tools second to none, providing gamers the ability to create the exact look of their in-game avatar, personalized symbols, clothing, vehicles and in-game music.

Where will you stand in the battle for control? Discover unforgettable weapons, experience incredible customization and try to survive a frenzied battle for control of the streets.

Iceberg Interactive has entered into a partnership with GamersFirst to distribute the retail version of the upcoming MMOG blockbuster, APB Reloaded, in Europe.

“GamersFirst has been looking for a partner who can help us revolutionize retail distribution for Free2Play games in Europe. With Iceberg Interactive, we have found the perfect partner. Our pricing model for APB Reloaded actually pays a gamer to come try the game. This is unprecedented for a title which cost more than seventy million dollars to produce,“ says Rahul Sandil, Senior Vice President of Marketing at GamersFirst. 

Key Features

  • Fun and engaging online action in a highly detailed interactive city
  • Revolutionary customization system – players create their own avatars, music and vehicles, and can modify them extensively
  • Unique game play mechanics with each “action district” supporting two rival factions, 100 players in 25 teams, 250 cars and 1,000 NPCs
  • Each game world handles 10,000 players

The suggested €19.99 retail version of APB Reloaded will include more than €35 worth of in-game items, including a permanent in-game high-performance vehicle, a permanent in-game weapon and 30 days of premium access that provides increased cash rewards, reputation gains and a 20% in-store discount.


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