Call Of Duty: Modern Warfare 3

Platform(s): PC, PlayStation 3, Wii, Xbox 360
Genre: Action
Publisher: Activision
Developer: Infinity Ward
Release Date: Nov. 8, 2011

About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

Advertising





'Call Of Duty: Modern Warfare 3' (ALL) Brings In $1 Billion Revenue

by Rainier on Dec. 12, 2011 @ 1:20 p.m. PST

Call of Duty: Modern Warfare 3 is a continuation of the previous title in the franchise, sending you all around the globe on high-risk missions as a variety of characters, both new and returning.

Call Of Duty: Modern Warfare 3 features a multitude of mission-based like Modern Warfare 2 as well as survival Special Ops modes where players will have to keep fighting until they get overrun by increasingly tougher waves of enemies as you progress.

Call of Duty: Modern Warfare 3 crossed the $1 billion mark in sales since its launch on November 8, 2011, according to Charttrack and retail customer sell-through information. Highlighting the trend of interactive entertainment gaining a greater hold of audiences worldwide, the game achieved this milestone in just 16 days, eclipsing the record set in 2009 by the feature film "Avatar," which reached the $1 billion milestone in 17 days.

While 2011 box office revenue is on the decline - down 4 percent this year at $9.4 billion, compared with $9.8 billion in 2010 -- the number of people purchasing and participating in gaming is on the rise, with no sign of slowing according to boxofficemojo.com, PricewaterhouseCoopers'Global Entertainment and Media Outlook. With more than 30 million gamers, the Call of Duty community now exceeds the combined populations of the cities of New York, London, Tokyo, Paris and Madrid.

"Engagement of our Call of Duty audience continues to rise around the world," said Bobby Kotick, CEO of Activision Blizzard. "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences are now valuing interactive experiences over passive experiences.

Call of Duty is now amongst that rarified group of sustained franchises like "Star Wars", "Harry Potter", "Lord of the Rings" and the National Football League (NFL) that attract or engage tens of millions of people every year or every new release.

"Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty," said Eric Hirshberg, CEO of Activision Publishing. "And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."


More articles about Call Of Duty: Modern Warfare 3
blog comments powered by Disqus