The deal will include, but is not limited to video games, empowering transmedia production company Blind Wink to develop across all Microsoft platforms and reach a variety of new audiences and markets beyond the traditional media distribution methods. 

The partnership will be launched with the initial offering of an Xbox Live Arcade videogame, which Blind Wink is developing for launch in late 2012, specifically designed for Kinect for Xbox 360.  Blind Wink is developing this game internally through its own studio.

“We are thrilled to be working with Blind Wink to bring its cinematic production quality to our platforms,” said Matt Booty, general manager at Microsoft Studios. “Xbox 360 gamers can look forward to innovative and creative games from the mind of Gore Verbinski that explore new and exciting gaming territory and take full advantage of our platforms."

“Audiences consume content very differently today.  As an idea house, we at Blind Wink are looking forward to our partnership with Microsoft.  Their various platforms give us access to new methods of distribution, allowing us to extend into emerging markets and connect more directly with the audience," said Gore Verbinski of Blind Wink.