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Nexon Invests $5 Million In A Bit Lucky

by Rainier on March 22, 2011 @ 1:06 p.m. PDT

Nexon has invested $5 million in Silicon Valley-based social game developer A Bit Lucky, exemplifying its continuing effort to identify, invest in and work collaboratively with the best and most innovative game developers.

A Bit Lucky is best known for its hit Facebook game, Lucky Train, one of the highest rated games on the social network. A Bit Lucky is pioneering the new generation of transplatform online social games and was founded by Frederic Descamps and Jordan Maynard, along with a team of game industry veterans.

“A Bit Lucky is an exceptionally talented team making this a great investment,” said Daniel Kim, Nexon America’s CEO. “We’ve known Frederic for many years, and the whole team is very talented and understands the dynamics of the market very well. We consider ourselves very fortunate to be part of the trail that A Bit Lucky is blazing in the social media game space.”

”We are very excited to get Nexon’s support to create the new generation of high quality, ubiquitous social games,” said Frederic Descamps, CEO of A Bit Lucky. “Nexon invented Free-To-Play and virtual goods in gaming and we are looking forward to benefiting from their expertise.”

The investment will give Nexon a seat on A Bit Lucky’s Board of Directors. David Lawee, head of M&A at Google, and Andrew Trader, part of the Zynga founding team and serial entrepreneur, will be joining A Bit Lucky’s Board of Advisors.

Nexon has recently announced investments or partnerships totaling millions of dollars with several game developers including Antic Entertainment in Ontario, Canada, BoomBang Games in Spain and one2tribe in Poland.

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