“Redbox will increase consumers’ access to video game rentals by leveraging our incredible technology and business model to keep rental prices low for consumers,” said Mitch Lowe, president, redbox. “With more than 21,000 redbox locations slated to feature video game rentals alongside movies this June, redbox will be the one-stop shop for entertainment.”
Redbox, a Coinstar, Inc. brand, has tested video game rentals alongside movies at 5,000 redbox locations. “Redbox has rented more than one million video games in less than two years at these locations, underscoring the popularity of video game play in America,” added Lowe.
Today, nearly 64% of people in the United States own a game console.
Upon launch, redbox will feature games across the three major console platforms: PS3, Wii and Xbox 360. Video game titles will range from top releases to popular family and kids titles.
“Redbox will make discovering the latest games as easy as a trip to the local grocery, convenience or drug store,” said Joel Resnik, vice president, games, redbox.
Beginning June 17, 2011, top video games will join new release movies for only $2 a day complementing $1 DVD and $1.50 Blu-ray daily rental prices. The announcement follows a test of video game rentals in select U.S. markets that began in August 2009.