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THQ And The Random House To Co-Develop Original Intellectual Properties

by Rainier on April 4, 2011 @ 7:23 a.m. PDT

The Random House Publishing Group and THQ announced a pioneering step in transmedia - the establishment of a joint team to create and develop original intellectual properties for publication across multiple mediums.

The team expects the new IP to first appear as a collection of games and books, while they further develop a rich IP universe that will allow for ongoing shelf life through other media. Drawing on rich skills and expertise in transmedia production, the team aims to bring a new level of quality to mutually created properties, expanding IP creation in ways that will immerse fans more fully in the fiction regardless of media.

The new IP incubator builds on Random House and THQ’s continuing efforts to bring THQ’s existing IP library to all book publishing formats, such as the recent Homefront: The Voice Of Freedom prequel novel. In addition, THQ plans to increase Random House’s involvement in the creation of world bibles for prospective THQ properties through the Random House Publishing Group’s IP creation and development group, Random House Worlds.

“Working with THQ has been nothing less than a huge pleasure for us, and we have very lofty goals for where this project will go,” said Keith Clayton, director of creative development at RHPG. “It's really inspiring to work side-by-side with partners who share our creative passions as well as our view on the evolution of the entertainment industry. We truly think that this is the new direction for entertainment, and we're proud to be leading the way as we provide a platform for storytellers to have their visions realized across multiple mediums.”

“This collaboration is a shining example of how we can generate interesting and exciting publishing opportunities as our various media continue to converge,” said Lenny Brown, THQ Director, Creative and Business Development, Core Games. “Working with the incredible team at Random House, we expect to build a huge IP universe from the ground up, exploring the characters, settings, and stories of these worlds in ways that let each medium do what it does best, and giving fans a truly unequaled experience. We hope to make this relationship the gold standard in transmedia.”

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