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APB: Reloaded

Platform(s): PC
Genre: Action
Publisher: Electronic Arts (EU), K2 Network (US)
Developer: Real Time Worlds
Release Date: June 29, 2010 (US), July 2, 2010 (EU)

About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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'APB Reloaded' Teams With [a]list Games For Wordwide Campaign

by Rainier on Aug. 18, 2011 @ 10:17 a.m. PDT

All Points Bulletin (APB) is a massively multiplayer online freeform combat and driving-based game. Players must decide which side of the law to abide by, as Law Enforcement who take on the challenge of supporting and safeguarding justice, or as Gangs, who operate against the law and any opposing groups by any means necessary.

APB Reloaded is a massively multiplayer online third-person shooter game based in the modern-day fictional city of San Paro. In a state of near anarchy, players choose between two factions, Enforcers and Criminals, in order to control the city. Criminals and Enforcers battle in this open-world environment to control territories, commit or stop petty crimes, and gain notoriety within their own organizations. Be it on foot or from the driver seat, APB Reloaded melds player-on-player combat within the immersive world of a city on the edge of total chaos. With a robust set of customization tools, gamers can choose the exact look of their in-game avatar, character crests, tags clothing and even the cars they drive.

Where will you stand in the battle for control? Discover unforgettable weapons, experience incredible customization and try to survive a frenzied battle for control of the streets.

Now in open beta, GamersFirst secured a deal with [a]list games to entice new players to join the game, broadening its audience with a major marketing campaign that will highlight the impressive production value and game play quality it offers for free.

“We have an APB for those already playing in the fictional city of San Paro – get ready for a population spike,” said Steve Fowler, GM of [a]list games.  “We recognize ’APB Reloaded’ as one of the best values for players in the free-to-play category.   We think most players will realize this isn’t your average free game the moment they enter the game world and start customizing their character.  We’re thrilled to join GamersFirst in an effort to incent more people, including those accustomed to console-quality games, to give it a try.”

“Every day more players are discovering the amazing experience of ‘APB Reloaded’,” said Rahul Sandil, Senior Vice President of Marketing at GamersFirst. “It’s a one-of-a-kind game, designed at inception to push boundaries by blending the player-versus-player excitement of online shooters with the hugely popular open-world action genre.  By partnering with [a]list games and getting access to their marketing expertise and resources, we’re now poised to take the world by storm and make ‘APB Reloaded’ the first true next generation Free2Play mega-blockbuster.”


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