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Halo 4

Platform(s): Xbox 360
Genre: Action
Publisher: Microsoft Game Studios
Developer: 343 Industries
Release Date: Nov. 6, 2012

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'Halo 4' (X360) Launch Trailer Produced By 'Fight Club' Director

by Rainier on Oct. 10, 2012 @ 12:52 p.m. PDT

Set in the aftermath of Halo 3, Halo 4 features Master Chief returning to confront his own destiny and facing an ancient evil that threatens the fate of the entire universe.

Halo 4 ushers in the return of mankind’s greatest hero, the Master Chief, in a newly envisioned, epic sci-fi adventure.

Set nearly five years after the events of Halo 3, Halo 4 follows the Master Chief and his faithful artificial intelligence (AI) companion Cortana as they venture into a mysterious new world and discover an overpowering ancient evil that threatens to annihilate mankind. With humanity’s fate hanging in the balance, the Master Chief and Cortana are thrust into a desperate mission against overwhelming odds to save mankind from the threat of imminent extinction.

Hollywood director David Fincher (“Fight Club,” “The Social Network,” “The Girl with the Dragon Tattoo”) has been tagged as executive producer and acclaimed visual effects lead Tim Miller (“Scott Pilgrim vs. the World,” “The Girl with the Dragon Tattoo”) as the director of the Halo 4 launch trailer. In partnership with 343 Industries and agency twofifteenmccann, Fincher and Miller will help deliver an emotionally-charged look at the backstory of “Halo’s” iconic hero, the Master Chief.

The extended two-minute trailer will make its world premiere during the Oct. 18 episode of “Late Night with Jimmy Fallon” (airs weeknights on NBC at 12:35am ET/11:35pm CT) before the launch of “Halo 4” on November 6.

Titled “Scanned,” the trailer is an action-packed cinematic production that offers a captivating look at the backstory of Master Chief, and provides a glimpse of the new threat he will encounter in “Halo 4.” Filmed in Prague, “Scanned” continues the franchise’s tradition of expanding the universe through award-winning live-action stories, adding to the lore and anticipation for the next chapter in the landmark franchise that has sold more than 43 million game copies worldwide and generated more than $3 billion in franchise sales.

“I’m excited about the opportunity to direct the ‘Halo 4’ launch trailer in creative partnership with 343 Industries and David Fincher,” said Miller, who also collaborated with Fincher to create the title sequence for the Academy award-winning 2011 film, “The Girl with the Dragon Tattoo.” “‘Halo is one of the most iconic sci-fi universes, with a depth that allows for amazingly cinematic and emotionally riveting stories.  The chance to tell a story that explores never-before-seen facets of Master Chief’s journey is an honor. Our goal is to deliver a blockbuster, Hollywood-quality trailer that raises the bar for the award-winning legacy of live-action ‘Halo’ storytelling and gets fans stoked for the return of Master Chief.”

Reinforcing the talent behind the powerhouse team, Fincher stated, “I enjoy collaborating with Tim Miller, who is at the visual and technical forefront of hybridized live-action/CGI – not only pushing the boundary but defining it.”

“As a studio, we’re incredibly excited to be working with one of Hollywood’s most acclaimed directors and one of its top visual effects leads to bring our creative vision for the launch trailer to life,” said 343 Industries’ franchise development director Frank O’Connor. “Their involvement is a testament to the significance of ‘Halo’ as a pop culture touchstone, and we think fans are going to be blown away when they see the final piece.”


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