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Mass Effect 3

Platform(s): PC, PlayStation 3, Xbox 360
Genre: RPG/Action
Publisher: Electronic Arts
Developer: BioWare
Release Date: March 6, 2012

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'Mass Effect 3' (ALL) Advance Copies Go Airborne

by Rainier on Feb. 17, 2012 @ 4:57 p.m. PST

Earth is burning. Striking from beyond known space, a race of terrifying machines have begun their destruction of the human race. As Commander Shepard, an Alliance Marine, your only hope for saving mankind is to rally the civilizations of the galaxy and launch one final mission to take back the Earth.

If the recently released Mass Effect 3 demo left you wanting, then the only way to get your fix will be to look towards the sky as next week EA plans to launch a unspecified amount of weather balloons in New York, San Francisco, Las Vegas, Berlin, London and Paris with advance copies of the game. Each weather balloon will have a GPS tracking device so eager beavers wanting to see if there is one in their area can check on the official masseffect website.

Last year THQ had a similar PR stunt where it launched thousands GameStop-branded red balloons in the San Fransisco skies, but bad weather foiled any positive plans and the balloons landed prematurly littering all over the Bay Area. Eventhough THQ made a statement that the balloons were 100% organic product and are biodegradable, Gamestop distanced itself from the event and environmentalists were furious for the pollution/littering of the area.

In Mass Effect 3, an ancient alien race known only as “Reapers”, has launched an all-out invasion of the galaxy, leaving nothing but a trail of destruction in their wake. Earth has been taken, the galaxy is on the verge of total annihilation, and you are the only one who can stop them. The price of failure is extinction. You, as Commander Shepard, must lead the counter assault to take it back. Only you can determine how events will play out, which planets you will save from annihilation and which alliances you will form or abandon as you rally the forces of the galaxy to eliminate the Reaper threat once and for all.

Mass Effect 3 on the Xbox 360 will include support of Kinect, allowing players to immerse themselves into the Mass Effect universe even further through new voice recognition technology.

The Mass Effect 3 N7 Collector’s Edition is a special edition of the game featuring exclusive bonus content and unlockable items including in-game appearance packs, a Dark Horse Comic Book, a hardcover art book, an exclusive extended soundtrack, exclusive lithograph and an exclusive N7 patch. Designed to delight both new and seasoned fans, the Mass Effect 3 N7 Collector’s Edition also gives instant access to the N7 Arsenal Pack which features four tactical guns exclusive to this special edition. The Mass Effect 3 N7 Collector’s Edition is available for pre-order now at participating retailers for $79.99 in limited quantities.

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