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Rift: Planes of Telara

Platform(s): PC
Genre: Online Multiplayer
Publisher: Ubisoft (EU), Trion Worlds (US)
Developer: Trion Worlds
Release Date: March 1, 2011 (US), March 4, 2011 (EU)

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'Rift' Goes To China

by Rainier on Feb. 9, 2012 @ 8:05 a.m. PST

Rift: Planes of Telara is an online game set in a world being torn apart by dimensional "rifts" that tear into the land of Telara, releasing powerful forces that threaten the very existence of the entire universe.

Adventure in the world of Telara as either a noble Guardian or technomagical Defiant and enter a dynamic fantasy where 8 primal forces battle for control in an ever-changing landscape. Build your own class using the Ascended Soul system, embark on epic conflicts that bring you into the story, battle others in exhilarating Player vs. Player combat, achieve new heights of power by tackling epic raids, and so much more.  

Rifts and other dynamic events can be triggered by players, scheduled by the development team, or even occur spontaneously. Dynamic events within the game can lead to a range of changes across the world, including everything from minor events to dramatic shifts in the game’s landscape and the opening of new areas. Players will connect with hundreds of thousands of other gamers to battle creatures overrunning the world, as well as each other.

Trion Worlds has entered into an exclusive agreement with Shanda Games to release Rift in Chinam, granting the Chinese Internet company an exclusive license for Rift localized in Chinese/Mandarin, and set a new bar for Western-developed games provided in the East.

“Our collaboration with Shanda is a huge step for Western premium games in China and we are proud Trion is at the forefront, setting the standard once again,” Lars Buttler, Founder and CEO, Trion Worlds, said. “The appetite for great, new original game experiences like Rift, that disrupt the existing paradigm of traditional gaming, is universal. Shanda, with proven track record of localizing and delivering content, is the best publisher for Trion to offer gamers in Mainland China an authentic Rift experience.”

Trion’s accelerated expansion to Asia follows the unparalleled success of Rift since launching last March. As recently reported, the company saw more than a million active accounts in just four months and North American and European revenues of more than $100 million. Rift’s swift success proves gamers are embracing original, high-quality new properties and rich, dynamic game experiences built from the ground up for the new generation of online gaming.

“We are delighted to bring Rift, Trion Worlds’ much-acclaimed award-winning title, to China,” said Mr. Alan Tan, Chairman and CEO of Shanda Games. “Rift offers an adventurous online world with fantastic dynamic content and stunning graphics and has attracted many devoted fans worldwide. Based on our experience and expertise in the China market, we are excited about the upcoming launch of RIFT to our broad gamer audience and are confident in the success of Rift in the China market.”

The Shanda partnership showcases Trion’s commitment to a global premium online games business that defines the future of games. Today’s announcement follows Trion’s updates of a $85 million round of strategic growth equity financing, and the company’s plans to launch an initiative which comprises both a consumer platform and a full-scale publishing and development platform, code-named Red Door, later this year.

More details regarding the launch of Rift in Mainland China, including launch timing, will be announced at a later date.

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