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Codemasters Signs Distribution Agreement With Warner Bros. Interactive Entertainment

by Rainier on March 26, 2012 @ 7:56 a.m. PDT

Warner Bros. Interactive Entertainment has entered into an agreement with Codemasters for the distribution, sales and trade marketing of its video game product slate this year in North/South America, including DiRT Showdown and F1 2012.

“Warner Bros. Interactive Entertainment has a long history with Codemasters and we look forward to continuing our partnership again this year,” said Kevin Kebodeaux, Senior Vice President, Sales, Americas, Warner Bros. Interactive Entertainment. “Distribution remains an important part of our business and adding Codemasters’ slate of titles dovetails nicely into our strategy to deliver consumers a range of quality games.”

“Warner Bros. has risen rapidly to become a powerful force in the interactive entertainment industry, assembling a publishing team that is regarded amongst the best in the business,” said Rod Cousens, Chief Executive Officer, Codemasters Ltd. “Codemasters has a rich history of partnership with Warner Bros. and played a part in building the foundations for success which are very much in evidence in the North American marketplace and across the globe. Over the years these strong relationships have remained and now our two companies are united once again with a shared belief that together we can do great things.”

DiRT Showdown is the new arcade racing game that combines pick up and play controls with electrifying events, frenzied crowds and stunning graphics. F1 2012 challenges players with wide-ranging technical and gameplay advancements on and off track and vastly extended competitive and co-operative multiplayer components.

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