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Electronic Arts Wants You To Play Its Games While You Fly

by Rainier on May 2, 2012 @ 5:01 a.m. PDT

DTI Software and EA announced plans to provide airlines with several of its most popular games for play on traditional seat back entertainment and Android-based devices.

In addition to already flying PopCap games such as Bejeweled 2 and Zuma, as well as Hasbro games Yahtzee and Battleship and EA Pogo games Poppit! and Phlinx, passengers can look forward to enjoying many more EA games in-flight, including Need for Speed Shift , Madden NFL 12, Monopoly, Scrabble as well as The Sims 3 and SimCity Deluxe The companies plan to add additional games throughout the year. 

The partnership with EA is part of a broader strategy by DTI Software, the world’s leading in-flight games provider, to make high quality gaming brands accessible to the airline industry and their passengers. The company’s internal findings suggest that the in-flight entertainment industry could mimic current ground-based entertainment trends where games have overtaken movie and TV viewing in some markets.

“As our expertise continues to expand, we remain very much in-tune with the passenger experience and the content needs of today’s airlines,” explained Lisa Linnenkohl, Vice President Licensing & Business Development at DTI Software. “Providing high-quality and popular licensed games through partners such as EA, allows in-flight entertainment to remain relevant and attractive to passengers around the world.”

“EA’s mission is to provide people with the best games anywhere they are, on whatever device they have which is what makes this such a natural partnership,” said Glenn Roland, Vice President of New Platforms and OEM at EA. “DTI Software’s presence on airlines around the world is a powerful distribution channel for us and helps us entertain that many more people with our popular, fun-filled games.”

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