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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Maximum Family Games Wants To Cater To A More Mature Audience

by Rainier on May 28, 2012 @ 12:10 a.m. PDT

Maximum Games, formerly known as Maximum Family Games, updated the name to more accurately reflect its broad and expanding portfolio of games, which includes titles for teens and adults, as well as those that are family-oriented.

The announcement of the name change from Maximum Family Games to Maximum Games was made today by Len Ciciretto, president of Maximum Games. Maximum Games is an entertainment software publishing company whose mission is to deliver premier video games for all ages available on all leading platforms. As the company expands, the name change reflects a wider audience and broader sense of the entertainment brand.

“This year we are releasing several exciting new games and needed a new company name to reflect our positioning,” said Ciciretto. “The new name embraces a more complete sense of who we cater to as a gaming company. People will get the maximum experience playing our games, whether they are family-oriented titles, or those favored by teens and adults.”

The company believes its new name better represents the full nature of its products, which reach further than children’s games. While still planning on delivering kid-appropriate titles, Maximum Games also intends on publishing games for more mature audiences this coming year and in the years to come.

When the company first launched in 2009, its name corresponded with its games, representative of a young, education-focused brand. Its first popular titles included Junior Brain Trainer, Junior Classic Games, Junior Brain Trainer 2, Junior Mystery Quest, and Junior Brain Trainer Math Edition. Currently, the company has plans to release several games in the second half of the year that are both appropriate for teens and adults.

“When we began we wanted to create experiences for young kids that were wholesome and fun,” said Ciciretto, adding “Now we wish to do the same, while completing the circle with titles that truly encompass everyone’s love of video games – from kids to teens to adult women and men.”

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