Crytek Shanghai Software Co. Ltd will take responsibility for matters relating to Crytek’s proprietary CryENGINE technology, taking advantage of their strategic location to provide first class support to existing licensees, build strong relationships with new partners and develop specific technical features relevant for users in the Asian market. Crytek’s Shanghai office will also play an active part in the regional operation of Crytek’s free-to-play online shooter, Warface, working closely with Chinese publishing partner, Tencent.
“A permanent presence in Shanghai paves the way for an even closer working relationship with partners across China,” said Areil Cai, General Manager of Crytek Shanghai Software Co. Ltd. “As well as being more sensitive to the needs of the Chinese market – so that we can be on hand to provide the best possible local-language support and even add more tech features for existing CryENGINE® licensees – we will also be well placed to engage with new partners and build strong relationships for the future.”
Managing Director at Crytek, Avni Yerli, added: “We see a lot of potential in the Chinese market, and have learned a lot from the close relationship with our eight existing Chinese Licensees, whose backgrounds range from game development to architecture visualization, and interactive exhibition to serious simulation. The formation of Crytek Shanghai builds on the base we first established in Asia with Crytek Seoul, and offers invaluable strategic opportunities as we continue to expand our reach into the World’s largest market.”