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Electronic Arts To Abandon Online Pass Program

by Rainier on May 15, 2013 @ 8:14 p.m. PDT

Originally introduced in 2010 in an effort to combat the second use market, Online Passes require a user to enter a code to have access to online features of titles.

EA senior director of corporate communications John Reseburg confirmed to GamesBeat that

“Yes, we’re discontinuing Online Pass, none of our new EA titles will include that feature.”

“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format,” Reseburg said. “We’ve listened to the feedback and decided to do away with it moving forward.”

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